Profiles remain free
Creating, editing, linking, and sharing a profile should not depend on buying a physical product.
BUILDS / Active build / Ecosystem / 2026
SETU Connect
Bridge your identity.
SETU connects physical identity objects with flexible digital profiles. A card, ID, watch, tag, locket, or keychain becomes an entry point to a living identity layer.
WHY THIS EXISTS
A digital identity layer that can travel through any physical format.
SETU keeps the profile independent from the object used to share it. People can create and update one living identity, then connect it to cards, IDs, watches, tags, lockets, keychains, QR codes, or direct links without rebuilding their information each time.
PRODUCT AREAS
One direction, several connected surfaces.
Move across the areas to inspect the part each one plays.
WHO MOVES THROUGH IT
Different needs. One coherent product.
The product changes what it presents and allows depending on the person operating or entering it.
KEY WORKFLOW
One profile, every connection.
The physical product starts the interaction. The profile remains the living source of truth.
PRODUCT DECISIONS
The rules beneath the interface.
Four product laws that keep SETU Connect coherent when the campaign, identity, or operation becomes more complex.
NFC always has a QR fallback
A tap is convenient, but the identity must remain accessible across phones, cases, and device limitations.
The profile is separate from the product
A card or watch can be replaced without losing the identity, links, history, or public URL behind it.
Public flows stay isolated from account systems
Landing pages, public profiles, and purchase journeys remain fast and focused while management tools evolve independently.
WHERE SETU CONNECT IS NOW
Built in phases, without using placeholders as a substitute for direction.
The public identity direction, profile types, product ecosystem, and core brand system are defined. Current work is connecting the public experience, profile management, product activation, and purchase flow into one production-ready platform.
CURRENT PHASE
Profile platform
Authentication, profile management, links, QR sharing, product activation, and organization workflows.