A direct product explainer would have made SETU feel like another digital card pitch. The campaign needed to show the friction first, then let the product enter naturally.
Manga Marketing / 2026
The Café Introduction
A café encounter that explains SETU through a believable social problem: sharing identity quickly when a physical card is still on order.
- Client
- SETU Connect
- Format
- Multi-page social manga
- Year
- 2026
The story uses café geography, short dialogue bubbles, a realistic NFC-to-QR fallback, and carefully controlled character continuity. Product behavior is demonstrated inside the scene rather than described by a narrator.